A successful logo needs to be memorable, descriptive and representative of the business. A logo can be your most valuable business asset so it is important to get it right.
examples: clockwork media
examples: making the cut
Logos are a very important part of any company, whether it is printed material, advertisements or online a logo should encompass everything the buisness represents. A successful logo will be descriptive of the business and be easily memorable so that consumers quickly associate the logo with the company or product.
I try to design simple but effective logos that are representative of the business or website and hopefully memorable. Sometimes just using a strong font or memorable typeface will be enough and sometimes an illustration or graphic will be incorporated into the logo design. As long as the company message is understandable and clear then this is a good foundation for a successful logo or branding.
» read my blog post on effective logo design