Search engine optimisation is an ongoing process involving multiple techniques including link building, keyword optimisation and content management.
I always make sure websites I build conform to W3C web standards, which makes them accesible and search engine friendly.
From here on SEO is an ongoing process involving multiple techniques such as link building, keyword optimisation and content management. Establishing which techniques are most appropriate for your website is also ongoing and may be subject to change as we assess search engine performance.
Search engine optimisation is now an essential part of web design and is almost more important than the design itself. There is no point having a great looking site if no one can find it!
» see an example of a successful SEO campaign